Thesis project





Letter from the guide

I have Known Francesca in my Interior Design Course during the 1998 and have worked closely with her on her last project (graduation thesis). She distinguished herself to her excellent qualities of designer. Her work has been published on the Italian review L’Arca and on the volume Firenze Expò MMX. Extremely devoted to work, she puts all herself into the group.
Francesca Serri graduated with me as relator at the “Facoltà di Architettura di Firenze”, getting the “ Laurea Magistrale in Architettura”, having the highest marks (110/110), with the Project of “the Italian Pavilion for the International Expò of Shanghai 2010”. The theme was “Better city, better life”, so the notice asks: What kind of city makes life better ? What kind of city makes life better? What kind of life concept and practice makes the city better?
The answer became with a research on International panoramic architecture aimed at the results of architecture between human personal Identity and National Identity .The theme is analysed as an open question about the process of mutation of the urban city organism and social transformation.
In order to explain the theme of the Italian Pavilion emphasis is placed on the existing relationship between the human psychic dimension, in relation with time and the space of architecture, not only meant as functional living space or recreational points but also as space as created for human needs of finding formal constructive synthesis and forming an ulterior quality which can be defined as the image of constructed reality. She is particularly interested in the Chinese context where the cultural transformation take place and she is researching the cultural reasons of this process.
With this concept she made a very representative building wanting to transform in concepts the sense of “incontro” meeting point between different cultures, with big attention on their interior aspects.


Marino Moretti
Architect, Associated Professor of Interior and Exhibit Design
Facoltà di Architettura di Firenze